A lot of podcasts that I listen to are like trailers for a movie—they just give you a taste of the much longer story. BusinessWeek's Behind the Cover, the New Yorker's Out Loud, and the New York Times' Front Page are just a few examples.
Yesterday I was listening to an episode of the Wall Street Jounal's Watching Your Wallet (about using tools like Facebook to earn some cash), and I was intrigued enough to check out the story it was based on.
Is the role of a company-backed podcast (like the ones I listed above) to give you the full story? Or push you to their magazine/newspaper/website?
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